With 60 meters of red carpet to cover over two weeks, the Cannes Film Festival is a glamorous showcase unlike any other. It’s a favorite annual event of mine, right up there next to the Met Gala and the Academy Awards. The Festival de Cannes was founded in 1946 and is currently in its 70th season. As is tradition, it was held at the Palais des Festivals et des Congres.
Festivals like this one, that are steep in tradition and prestige create a vacuum for business within the film industry. It’s the perfect trade agreement: Designers sell their work on A-list stars who are on the carpet to promote their films with their film executives who are there to sell distribution agreements for said films and hopefully secure credit for future projects, while their sponsors gain world-wide exposure. Everyone gets a piece of the pie. Read More